AI in Research·Jun 2026
Blinded panels can no longer tell AI-drafted memos apart
What our latest experiment says about the near future of insight synthesis.
8 min read
Insights
Thinking from our research and AI teams.
Healthcare·May 2026
Rare disease adherence is a caregiver problem
Twelve months of longitudinal data reframes the industry's playbook.
6 min read
B2B·May 2026
The four buying committees hiding in your CRM
A behavior-based segmentation that reshapes commercial motion.
10 min read
Method·Apr 2026
Van Westendorp is still the most misused pricing tool
Where it works, where it breaks, and what to run alongside it.
7 min read
AI in Research·Apr 2026
Grounding matters more than the model
Why retrieval quality dominates model choice in enterprise research.
5 min read
Med-Tech·Mar 2026
OR nurses now decide 41% of device deals
The buying committee has quietly reorganized itself.
9 min read
Executive·Mar 2026
The 10-page decision memo, revived
How narrative structure beats slide density in the boardroom.
4 min read
Pharma·Feb 2026
Market access is now a UX discipline
PA friction is the biggest lever most launch teams ignore.
8 min read